LGS
Finding the product, audience, and creative combinations that could turn TikTok into sales
Overview
LGS needed to understand which combinations could move beyond attention and create marketplace revenue. Satuklien structured three product-sales campaigns around distinct hypotheses and evaluated them as a connected learning system.
Outcomes
sales generated
advertising spend
ROAS in the strongest campaign
TikTok traffic needed a commercial role
The brand needed more than reach. Product selection, audience response, creative interaction, and marketplace conversion had to be read together to find a scalable combination.
Every campaign tested a specific commercial hypothesis
Satuklien compared CTR, CPC, ROAS, and product-level sales across three structures. The strongest results clarified how offer framing, interactive creative, and product choice worked together.
“TikTok became a sales channel when creative and product evidence were evaluated together.”
