Lodybert
Rebuilding the acquisition route around Shopee when TikTok Shop disappeared
Overview
Lodybert needed a practical way to preserve selling momentum after TikTok Shop was no longer available in Indonesia. Satuklien shifted the acquisition focus into a CPAS-led marketplace model.
Outcomes
attributed revenue
attributed purchases
blended return on ad spend
add-to-cart value
The existing sales route changed overnight
The brand had to keep converting social demand after losing a key commerce channel. Moving traffic was not enough; the new route needed product-level marketplace evidence.
Shopee CPAS became the new acquisition engine
Satuklien used CPAS to bring qualified demand into Shopee and aligned campaign decisions with attributed purchases, revenue, and add-to-cart behavior. The team gained a usable signal for both completed sales and deeper product interest.
“The channel shift worked because campaign decisions stayed tied to marketplace outcomes.”
