Kampus Saham
Designing two conversion paths for different levels of education-program intent
Overview
A high-consideration education product was attracting traffic without enough sales-qualified demand. Satuklien tested two conversion journeys so prospects could enter at the level of context and readiness they needed.
Outcomes
conversion value
qualified leads
blended return on ad spend
Lead volume was hiding readiness
The product required trust and explanation. A single conversion route treated ready-to-talk prospects and higher-consideration researchers as if they needed the same journey.
CTWA and CTLP were given different jobs
Satuklien ran an A/B test between Click to WhatsApp and Click to Landing Page. CTWA served prospects ready for conversation, while CTLP gave research-led audiences more context before they converted.
“High-consideration growth improved when each intent level received the right amount of context.”
