Melco Giftery
Moving B2B acquisition from cheap conversations to revenue-qualified demand
Overview
Melco serves corporate buyers and seasonal consumers with very different buying journeys. Satuklien built an acquisition system that could capture short commercial windows while keeping lead quality and reported revenue visible.
Outcomes
reported revenue
reported return on ad spend
qualified leads from 1,029 conversations
Conversation volume was not enough
Low-cost WhatsApp starts could hide weak commercial intent. The account needed to attract buyers with a real brief, timeline, and purchasing need while still responding to Christmas and Ramadan demand.
Qualification started before the sales handoff
Satuklien owned the Meta Ads structure, CTWA journey, Advantage+ and audience tests, creative direction, budget optimization, and commercial analysis. Weekly decisions connected spend with qualified leads and reported sales rather than stopping at messaging volume.
“Media efficiency became useful only when it was connected to qualified briefs and reported revenue.”
